Use product targeting within contextual targeting to cross-sell your products or drive consideration with shoppers browsing your product or similar products on Amazon.Sponsored Display audiences helps you reach customers who’ve visited your product detail pages, the detail pages of similar products, or any relevant category on Amazon, but haven’t made a purchase. Contextual targeting is a great way to help extend your reach to new audiences in highly relevant moments, by targeting specific products and/or categories.
For Prime Day, we recommend using a blend of both tactics to help build out your multi-goal strategy.Learn more about targeting restrictions in this help page. Avoid including keywords that could result in an offensive, insensitive, or undesirable shopper experience, as your ads won’t run against them. Find out more about match types in this help page. Broad match can help increase your reach, while exact and phrase match allows you to target precisely on the keywords that convert well for you. Use a mix of match types to create a multi-goal strategy.These can be a combination of keywords you’ve chosen from past campaigns and those recommended in campaign builder. Increase the number of keywords in your campaigns over Prime Day to help your ads appear in more shopping queries.It can help you reach larger audiences and gain extra visibility for your products. Test new keywords in your Prime Day campaigns.This helps ensure your ads are relevant for the customers shopping for products like yours. Be sure to add specific keywords from your category that define your product well. Use your search term report to identify terms with high sales and CTR, and include them as keywords in your Prime Day campaign. In the weeks leading up to Prime Day, monitor your campaigns for high-performing keywords.
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